Digital Marketing Specialist

Austin, Texas, United States | Patient Recruiting | Full-time

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About SubjectWell

SubjectWell is a venture-backed technology company on an unstoppable mission to disrupt the antiquated $100 billion-dollar clinical trial patient recruitment sector. Almost all clinical trials fall behind schedule, leaving patients unable to access the most promising treatments and pharmaceutical and biotech companies unable to quickly carry their innovations to market. SubjectWell was founded by two entrepreneurs on their third successful startup, to unlock the potential of a true marketplace for clinical trials. We leverage proven data science and performance marketing techniques to hit a hard reset to the massive patient recruitment challenge that sits at the critical nexus of speeding delivery of the best therapeutics to the world.

Here's your chance to really make a difference, both in your career and in the lives of millions.

About the position

SubjectWell is seeking a Digital Marketing Specialist to plan, execute and optimize our paid advertising campaigns on Facebook, Google and other ad networks. This role will grow to support additional areas of digital marketing as we explore new traffic sources, including email marketing, SEO and content marketing . This position reports to the Director of Performance Marketing.

The ideal candidate must be highly organized and have experience with paid social and display advertising (specifically Facebook and Google), media buying and management, and conversion rate optimization.

Responsibilities and Duties

  • Manage and optimize paid ads on platforms, including Facebook and Google
  • Monitor and adjust campaigns daily
  • Compile and report performance metrics across marketing and advertising channels, making strategic recommendations to improve ROI
  • Moderate and respond to comments on social media ads
  • Collaborate with performance marketing team on optimization ideas and set up tests to continually improve performance
  • Proactively optimize ad ROI through audience targeting strategies, bidding models, creative optimization and landing page variants
  • Provide recommendations on new buying strategies and marketplace opportunities
  • Collaborate with development team and digital designer to ensure registration flows function as intended and track necessary data
  • Configure and execute email marketing campaigns including user-defined journeys, A/B tests and list management/segmentation 

Qualifications and Skills 

  • 2-4 years of hands-on management of Facebook ad campaigns
  • At least 1 year of experience in Google Ads (search and display)
  • Familiarity with pixel and conversion tracking methodologies, preferably via Google Tag Manager
  • Experience writing and testing ad copy
  • Experience in A/B, multivariate and split testing strategies and execution
  • Proficiency in email marketing campaign building and platforms, e.g. MailChimp, Emma, Pardot.
  • Highly organized and detail-oriented
  • Analytical and data-driven
  • Knowledge of related digital marketing disciplines such as content marketing and SEO, a plus 

Benefits 

  • Full Medical, Dental, and Vision Benefits
  • 401(k)
  • Company stock options
  • Paid time off
  • Paid holidays
  • Casual office