Content Strategist / Content Writer

Austin, Texas, United States | Full-time | COVID-19 remote


Content Strategist / Content Writer


About SubjectWell 
SubjectWell is a venture-backed startup on an unstoppable mission to disrupt the antiquated $100 billion dollar clinical trial patient recruitment sector. Almost all clinical trials fall behind schedule, leaving patients unable to access the most promising treatments and pharmaceutical and biotech companies unable to quickly carry their innovations to market. SubjectWell was founded by two entrepreneurs on their third successful startup, to unlock the potential of a true marketplace for clinical trials. We leverage proven data science and performance marketing techniques to hit a hard reset to the massive patient recruitment challenge that sits at the critical nexus of speeding delivery of the best therapeutics to the world. 

Here's your chance to really make a difference, both in your career and in the lives of millions. 


About the position 
SubjectWell is seeking a Content Strategist to write smart content for a variety of channels including web, email marketing, social media, PR and corporate communications. This person will help create, analyze, and improve our marketing campaigns to large pharmaceutical companies and clinical research organizations (CROs). This is a tremendous opportunity to implement a new B2B-directed, automated email campaign from scratch. 

Additionally, the Content Strategist will develop content for a variety of Human Resources projects.  This person will be responsible for creating clear, concise and appealing content for employee learning and development, internal communications, policies/procedures and recruitment focused email marketing campaigns.  The Content Writer will partner with SubjectWell’s Human Resources department to write, edit and develop content with an emphasis on proactively supporting the company’s overall HR strategy. 


Responsibilities and Duties 

  • Write original copy for the blog, white papers, presentations at industry conferences, LinkedIn posts for the US and South Africa, B2B email marketing campaigns, sales collateral, investor updates, talent acquisition, and employee training. You will need the ability to adjust messaging for our different audiences: clients, current and future employees, the clinical research industry, and investors. 
  • Plan, create, and monitor SubjectWell’s LinkedIn content to increase brand awareness and meet marketing metrics in support of business development. 
  • Help setup nurture and drip campaigns in a new-to SubjectWell marketing-automation tool, including audience segmentation, content creation, and campaign optimization to generate MQLs. 
  • Write patient surveys, review results in crosstabs, and turn data into a relevant marketing story for B2B audience. 
  • Strategize new topics, communication channels, and marketing mediums with high value to our pharmaceutical and CRO clients. 
  • Develop and execute internal Human Resources related communications for initiatives and programs that match the voice of the organization.  
  • Partner with Human Resources department to identify, create and develop best in class learning curriculum.   
  • Create compelling and impactful employer branding and talent attraction content including email campaigns, one-pagers, social media posts and updates to SubjectWell’s career site.    


Qualifications and Skills 

  • Bachelor's degree 
  • Required:  3+ years marketing experience with a heavy emphasis on B2B content creation
  • Required:  1+ years of experience with marketing automation platform (e.g, Pardot, Marketo, HubSpot)
  • Preferred:  2+ years' experience creating Human Resources content for internal and external use 
  • Experience creating and running email campaigns 
  • Familiarity with demand generation and marketing automation 
  • Ability to dissect and utilize marketing performance data 
  • Exceptional written and verbal communication skills 
  • Ability to prioritize and manage multiple projects simultaneously 
  • Proficiency with Microsoft Office
  • Writing sample required in application process 



  • Fullpaid Medical, Dental, and Vision Benefits for employee and immediate family 
  • 401(k) - 3% employer contribution  
  • Company stock options 
  • Flex PTO policy  
  • Casual office